Luxury vehicles and new media. Maybach gets social

03 August 2011

Together with the celebration of the 125th anniversary of the automobile, a revolution possible thanks to the genius of both Gottlieb Daimler and Wilhelm Maybach, 2011 represents another important stage in the history of Maybach Manufaktur, the German luxury vehicles manufacturer.

In order to be lined up with the new technologies and the innovations coming from the digital communication's world, the luxury vehicles brand announces the activation of social media profiles on Facebook, Twitter and YouTube. From now on, it is possible for internet users to “stay in touch” with Maybach Manufaktur through the most popular social platforms on the web.

The social media marketing strategy is aimed at spreading the awareness and amplifying the visibility of the numerous initiatives and events carried on by Maybach Manufaktur regarding lifestyle, art, sports and everything that is communicated through the news section of www.maybach-manufaktur.com.

Thanks to the social media, in fact, fans of the double “M” from all over the world have now the possibility to get always updated information on the ongoing activities of the German luxury vehicles manufacturer and to enjoy exclusive multimedia contents too. Through the sharing of articles, detailed pictures and exclusive videos, social media users can have a real taste of the main values that represent the quintessence of the Maybach world: excellence, luxury and devotion to details.

In conclusion, this communication activity has the purpose to make the German luxury vehicles brand - once mostly known by a closed élite of connoisseurs – popular even to a younger target and to a new typology of users never reached before.

It is possible to enjoy on your own the news section and the social media profiles via the following links:

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